Daniel Wellington
Founded in 2011, Daniel Wellington is a Swedish brand with a simple mission: to make luxury accessible and to empower self-expression. Its story began when founder Filip Tysander admired the effortless style of a British gentleman named Daniel Wellington, who wore vintage watches on weathered NATO straps. Inspired, he set out to create minimalist, refined and versatile watches with interchangeable straps, designs that remain the essence of the brand today. Its seasonless watches, jewellery and accessories are designed to last and to suit any occasion.
Every Daniel Wellington piece is designed in Stockholm, blending Scandinavian simplicity with clean lines and understated elegance. Watch cases are crafted in 316L stainless steel, with some designs in ceramic, and finished in classic silver, gold and rose gold tones. Selected collections feature interchangeable straps, so you can change your look in moments, from colourful NATO and sleek leather to crafted mesh. The same minimalist approach extends to the jewellery collection, with bracelets, rings, necklaces, earrings and charms designed to be worn alone, layered or paired with a watch.
Daniel Wellington watches are designed in Sweden and assembled in China, powered by precision Japanese Miyota movements and protected by hardened mineral glass, with sapphire crystal on selected models. Most watches are water resistant to 3 ATM, while the Iconic Motion and Iconic Automatic collections are water resistant to 10 ATM.
The brand works with a small number of carefully selected suppliers, who sign a Supplier Code of Conduct and are audited annually in Asia. Leather straps use tanneries certified by the Leather Working Group, NATO straps are made from recycled polyester, and gift boxes use FSC-certified paper and board.




